Dec 21, 2011
“I unleashed most of my ire on the tagline, which added the keyword “healthy” in it, to make sure no sad sack dog or cat dare enter their store — it’s as if Target changed its tagline to “Where the HEALTHY people go; the rest of you can go to Walmart”. The typography didn’t do much to ingratiate the redesign with me.” — The Best and Worst Identities of 2011, Part I: The Worst RIGHT??? especially when I often find myself in Petco’s aisles purchasing things to cure or treat some of the terrible things my dog has done or gotten into.

“I unleashed most of my ire on the tagline, which added the keyword “healthy” in it, to make sure no sad sack dog or cat dare enter their store — it’s as if Target changed its tagline to “Where the HEALTHY people go; the rest of you can go to Walmart”. The typography didn’t do much to ingratiate the redesign with me.”

— The Best and Worst Identities of 2011, Part I: The Worst

RIGHT??? especially when I often find myself in Petco’s aisles purchasing things to cure or treat some of the terrible things my dog has done or gotten into.

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